Recovering The Way - Role: Creative Director, Writer, Editor Producer
Developed and produced an emotionally resonant brand film for Recovering The Way, a holistic recovery program blending Eastern practices with 12-step principles. Led end-to-end production from concept through delivery, including script writing, directing interviews, capturing documentary-style footage, and crafting the narrative arc in post-production. The piece juxtaposes intimate portraits of isolation with scenes of community healing, using cinematic cinematography to guide viewers from struggle to hope. Collaborated directly with the CEO to translate his calming therapeutic approach into a visual narrative that destigmatizes recovery and emphasizes that peace without substances is achievable for anyone.
Impact: Created the organization's first visual asset to communicate their unique approach to recovery support.
First Class Tattoo NYC - Role: Creative Director, Writer, Editor Producer
Created an intimate visual portrait of First Class Tattoo and its world-renowned owner Mikhail, known as the "Michelangelo of the Tattoo Renaissance." Managed end-to-end production including concept development, cinematography, interview direction, and post-production to craft a promotional piece that transforms the typical tattoo shop experience into a story of artistry and community. The film emphasizes craftsmanship through detailed close-ups of the creative process, while candid moments reveal the shop's welcoming culture. Strategic visual storytelling positioned the brand as both accessible and elite, resulting in content deployed across digital marketing campaigns and social media channels (Instagram, Facebook, YouTube).
Impact: Delivered multi-platform marketing assets that humanized a world-class tattoo studio for broader audience engagement.
Krank Brooklyn - Kettlebell Workshop Promotional Video
Role: Producer, Director, Motion Designer
Developed and produced a high-energy promotional video for Krank Brooklyn's annual Kettlebell Workshop, managing all aspects from script to screen. Combined dynamic workout footage with strategic motion graphics and benefit-focused messaging ("burn fat," "build muscle," "gain strength") to drive workshop registrations. Crafted a fast-paced edit that balances instructional content with community energy, utilizing custom Adobe-designed graphics, text overlays, and social media hashtags to maximize engagement. The 40-second spot efficiently communicates workshop value while showcasing the gym's inclusive, expert-driven culture.
Production Scope: Scripting, cinematography, post-production, motion graphics design, color grading.
CSTAR International - Medical Tourism Conference Promotional Video
Role: Creative Director, Writer, Editor Producer
Produced a comprehensive promotional video for CSTAR International's inaugural medical conference at Midtown Loft & Terrace, NYC. Conducted an in-depth interview with President & Founder Minelsa Del Rosario to capture the company's mission of connecting patients with board-certified surgeons and recovery facilities worldwide. Through strategic storytelling and polished post-production, the video positioned CSTAR as a trusted leader in the medical tourism industry, highlighting their expertise in plastic surgery, dentistry, and wellness procedures. The final piece served dual purposes: promoting conference attendance and establishing brand authority in the global medical tourism market.
Published in Inked Magazine - First Class Tattoo Feature "Meet the Artists of First Class Tattoo" - Editorial Photography
My video production and photography work for First Class Tattoo NYC was featured in Inked Magazine, the leading voice of modern tattoo culture with over 56 million global followers. The publication, which has defined tattoo journalism since 2004, selected imagery from my comprehensive brand film of Mikhail Anderson and his world-class studio for their editorial feature "Meet the Artists of First Class Tattoo: Take a Look Inside One of NYC's Leading Shops." This placement in Inked—ranked #1 among tattoo publications for content quality and engagement with 4M+ Instagram and 12M+ Facebook followers—represents recognition from the industry's most influential media platform.
